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The Secret Lives of Memes

In the modern sense, we think of a meme as a funny photo, or catchphrase, or joke that comes into our lives for a fleeting moment, typically via the Internet, and then goes on its merry way. But there is something arguably more sinister to the process. To us, the exchange of a meme is a bit of levity, but to the meme, the exchange is a question of survival. To propagate, to live, the meme must spread.